Predictable innovation part 2

In a previous blog I mentioned that predicable innovation is not rocketscience. Here is a link to a presentation that has some inspiring content on that topic:

• An idea-first approach leads to failure in 70 - 90 percent of the time
• The truth is when it comes to innovation: voice of the customer practice does not work
• Companies do not know how to listen to customers
• Markets consist of people who are trying to get a job done…the goal of innovation is help customers get a job done better
• Products come and go - the job is the stable, long-term focal point around which value creation should be centered

Yes, the presentation is a bit commercial but anyway providing some insights.
The Secrets to Predictable Innovation