Being safe is now too risky

It is not possible to write a blog about inspirational stuff around innovation & marketing and not talk about Seth Godin (similarly, you cannot call yourself a marketeer and never have heard of Seth Godin either). Most probably you have all heard about or read his book "The Purple Cow", what Seth is calling the 6th P in the marketing mix. It is about why mass marketing is dead and that you have to be remarkable nowadays to survive. Doing something that stands out. Don't be boring. Safe is risky. Being very good is bad, you have to be excellent.
Another great quote I saw in a presentation flips it around: “Advertising is the price companies pay for being unoriginal” by Yves Behar.
Seth is also very passionate about spreading your remarkable idea, by telling it to the sneezers; the innovators and early adopters, who want to be remarkable, look for remarkable things and who will be telling their friends about it.
There is a nice clip on TEDtalks where Seth very inspiringly talks about The Purple Cow, nice to refresh all of our memories once in a while: Seth Godin on sliced bread
While searching for inspiring video's I came accross this talk from Seth Godin on the topic "this is broken" - about organizations/people offering customer experiences that do not work. Here also a link to the blog with more great examples Blog: This is broken 



Seth Godin at Gel 2006 from Gel Conference on Vimeo.