One of the most exciting and inspiring things I have done in my professional life is defining a very innovative next generation product family including a 5 year product development roadmap. I can not wait until the first product will be released because I am sure it will be a great success!
There are lots of discussions on what it is that ensures the success of product development and innovation and they often center around creative people coming up with that one great idea. Well, after this project (and being very lucky to have worked with some great poeple) I am completely convinced that that is not the trick. Successful innovation can be predictable, it is not something magical and it is not rocket science.
For me the pieces of the puzzle started to fall into place when somebody said to me: "Rianne, it does not start with an idea, it starts with an unmet customer need". I know this sounds like a huge open door but in practice many companies / managers do not take the time nor make the deliberate choice to allocate the resouce to research (unmet) customer needs. Finding the one unmet customer need that can be addressed by your company's strengths and fits to your unique positioning against competition, is the key to successful innovation.
Want to know more - fill in "predictable innovation" in google. Here is something I just found:
Les McKeown on Predictable Success
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