Malcom Gladwell is one of my guru's. In his books, like "The Tipping Point" or "Outliers", Malcom explores interesting topics like "why & how does something become a trend" or "why are certain people more successful then others". He explores the reasons and dynamics behind these questions and illustrates this with many real life examples. Great stuff and indeed very inspirational. So, offcourse I entered Malcoms name on YouTube and found a great speach: "what we can learn form spaghetti sauce". This is a great example showing the importance of market segmentation. Interestingly what you again realize is that basic marketing is often still not practiced in many companies.
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